亞頌科技行銷系列專書

  • 台灣電子產業市場 - The Taiwan Electronics Market
    Author: Charles V. Trappey

    •List Price: NT$460.00 (US$35)
    •Paperback - 242 pages (August 2000)

    • English and Chinese content plus a CD-ROM with a collection of slides that introduce the products and organizational structure of seven leading electronics firms.

    • Data from the Taiwan Ministry of Economic Affairs and the Directorate General of Customs.

    • Accton, ASI, CANDO, Helix, Procomp, Solomon and TSMC, provide an inside view about the business and product offerings underlying their success.

    • A valuable report for companies interested in keeping-up with the trends and understanding the impact of local firms on the global market.

    • Available from Amazon.com and The China External Trade Development Council (CETRA) bookstores.

    目錄Table of Contents

    Forward
    Preface

    1. Electronics Industry Overview
    2. Case Profiles
    3. Electronics Industry Production and Sales
    4. Import and Export Distributions and Destinations
    5. Digital Media Content (CD-ROM Directory)

    推薦序
      前言

    1. 電子產業總論
    2. 高科技案例剖析
    3. 電子工業生產及銷售
    4. 進出口配銷及海外市場
    5. 數位媒體(光碟)目錄

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